Service 02 · Amazon & Walmart Brand Approval
Amazon brand approval: sell gated brands with less competition.
Amazon and Walmart restrict who can sell many brands. We prepare and submit your approval (ungating) applications with the supply-chain documents they ask for, and you pay the second half only after approval.
Many popular brands on Amazon are gated, which means you need permission before you can list them. Because fewer sellers can get through, approved brands usually have less competition and a better chance of winning the Buy Box.
Growlane HQ checks what each brand requires on your account, reviews your supplier invoices, and prepares and submits the application through Seller Central or Walmart Seller Center. We follow up with Seller Support until a decision is made.
What's included
Brand eligibility check
We check each brand's requirements on your account before you spend anything.
Invoice & supplier review
We review your supplier invoices against marketplace requirements.
Application & submission
Prepared and submitted through Seller Central or Walmart Seller Center.
Case follow-up
We handle follow-ups with Seller Support until a decision is made.
Amazon and Walmart
Approvals on both marketplaces, so your catalog can grow on each.
Updates on WhatsApp
You'll always know where every brand stands.
Brand approval pricing
Single brand
$200
$100 upfront, $100 after approval.
Brand pack
15% off
Approve several brands together and save 15%.
Wholesale Launch Kit
15% off
US LLC + brand approvals in one bundle.
How it works
- STEP 1
Send us your brand list and supplier details.
- STEP 2
We check requirements and confirm your price.
- STEP 3
Pay half upfront. We prepare and submit the applications.
- STEP 4
Brand approved. Pay the remaining half and start listing.
Brand Approval questions
What is Amazon brand approval?
Permission to list a restricted brand on Amazon, also called ungating. Approved brands have fewer sellers, so there's less competition.
What documents are needed?
Usually invoices from authorized suppliers or distributors that prove a real supply chain. We'll tell you exactly what each brand needs.
How much does brand approval cost?
$200 per brand: $100 upfront and $100 after approval. Approve several brands together and get 15% off.
Do I need an LLC first?
You need an active seller account. If you don't have a company yet, the Wholesale Launch Kit bundles a US LLC and brand approvals at 15% off.